“Alex has brought a lot of experience from her 20 years in the industry, large companies and small, and also agency side, and it’s been really valuable for us. She rolls with the punches of a family-owned business and lovingly nudges us in the right direction. She helped with multiple strategies, including our brand strategy, blog strategy, and social strategy. She has made many great resource introductions for creative, media, product development, UX and more that vastly helped us move in the right direction. She’s been influential in our brand partnerships, and she helped us forge the path into brick and mortar retail. We didn’t even see all the things that we needed for our marketing, and she has been such a help and a mentor. She holds partners to a higher standard and makes everyone more accountable. I hope I’m not giving her too big of a head, but she deserves it. We appreciate her and her contributions. We hope she’ll continue to be an adopted family member to Rocco & Roxie for years to come.”
— Founder and CEO, Rocco & Roxie Supply Co.
“Alex has been a trusted conspirator since the very beginning of our brand. She has been a thoughtful listener and has the unique ability to distill vague conversations into actionable strategies that take our message and bring it forth in a way that reflects our ideals and interests. She has the innate ability to make sure that our brand message has been able to shine through without compromise in a unique and honest way that cuts through the noise of today’s social media storm. More than anything, Alex is a pleasure to work with, intuitive, razor sharp, and an integral part of our team.”
— Founder and CEO, Vitti Cycling.
“Alex was the driving force behind the Global Marketing efforts for our Luxury Fashion and Home brands at Calvin Klein. She possesses an exceptional talent for developing and executing thoughtful marketing strategies that significantly contributed to the success of our global initiatives. Her ability to navigate the complexities of a matrixed organization was truly impressive, making her an invaluable leader in our cross-functional teams. One of her standout qualities is her unwavering support and empathy as a leader. In a dynamic environment, she consistently fostered a collaborative and positive atmosphere, ensuring that her teams felt both valued and inspired. Her dedication to excellence and her strategic mindset have left an indelible mark on our projects. Alex would be an asset to any organization seeking a results-driven and compassionate leader in the realm of global marketing.”
— Director of Global E-Commerce Strategy, Calvin Klein.
“Alex is one of those rare-breed people who in one brain can connect the dots between the functional business strategies, media and sales strategies, and comms strategies that combine to move the needle. She's made fundamental differences in businesses large and small, particularly where those businesses' rubber meets the road of marketing. She's a roadmapper. And not a high-falutin' talk-in-the-abstract bullsh*tter...she's DONE THE WORK. So her roadmaps are from experience, not theory.”
— Founder and Chief Creative Officer, Death of Bad Creative Studio.
“Alex is helping us and our business grow. She’s so passionate about…and good at…what she does. She’s laser focused and so present when she’s with us. She’s a motivating force.”
— Creative Director, Rocco & Roxie Supply Co.
“Alex leads marketing strategy (brand and product) taking a holistic approach inclusive of creative and operational objectives directly tied to financial goals. She is curious, enthusiastic, and responsible. She is a brand builder adept at creating authentic narratives that resonate with the consumer while optimizing purchasing behavior. Alex is a natural leader adaptable to an ever-changing landscape. She remains focused on the big picture through partnership. For these reasons and more I hope our professional paths cross again.”
— Director of Merchandising and Product Development, Calvin Klein.