In the words of the people Alex has been privileged to work with
Marketing & Consulting Clients
“Alex has been a trusted conspirator since the very beginning of our brand. She has been a thoughtful listener and has the unique ability to distill vague conversations into actionable strategies that take our message and bring it forth in a way that reflects our ideals and interests. She has the innate ability to make sure that our brand message has been able to shine through without compromise in a unique and honest way that cuts through the noise of today’s social media storm. More than anything, Alex is a pleasure to work with, intuitive, razor sharp, and an integral part of our team.”
— Guido, Founder of Vitti Cycling“Alex leads marketing strategy (brand and product) taking a holistic approach inclusive of creative and operational objectives directly tied to financial goals. She is curious, enthusiastic, and responsible. She is a brand builder adept at creating authentic narratives that resonate with the consumer while optimizing purchasing behavior. Alex is a natural leader adaptable to an ever-changing landscape. She remains focused on the big picture through partnership. For these reasons and more I hope our professional paths cross again.”
— Demetri, Merchandising and Product Development at Calvin Klein“Alex is one of those rare-breed people who in one brain can connect the dots between the functional business strategies, media and sales strategies, and comms strategies that combine to move the needle. She's made fundamental differences in businesses large and small, particularly where those businesses' rubber meets the road of marketing. She's a roadmapper. And not a high-falutin' talk-in-the-abstract bullsh*tter...she's DONE THE WORK. So her roadmaps are from experience, not theory.”
— Jon, Creative Studio Founder and Chief Creative Officer“Alex has brought a lot of experience from her 20 years in the industry, large companies and small, and also agency side, and it’s been really valuable for us. She rolls with the punches of a family-owned business and lovingly nudges us in the right direction. She helped with multiple strategies, including our brand strategy, blog strategy, and social strategy. She has made many great resource introductions for creative, media, product development, UX and more that vastly helped us move in the right direction. She’s been influential in our brand partnerships, and she helped us forge the path into brick and mortar retail. We didn’t even see all the things that we needed for our marketing, and she has been such a help and a mentor. She holds partners to a higher standard and makes everyone more accountable. We hope she’ll continue to be an adopted family member to Rocco & Roxie for years to come.”
— Morgan, Founder and CEO of Rocco & Roxie Supply Co.“Alex was the driving force behind the Global Marketing efforts for our Luxury Fashion and Home brands at Calvin Klein. She possesses an exceptional talent for developing and executing thoughtful marketing strategies that significantly contributed to the success of our global initiatives. Her ability to navigate the complexities of a matrixed organization was truly impressive, making her an invaluable leader in our cross-functional teams. One of her standout qualities is her unwavering support and empathy as a leader. In a dynamic environment, she consistently fostered a collaborative and positive atmosphere, ensuring that her teams felt both valued and inspired."
— Zev, Digital Marketer and E-Commerce Leader at Calvin Klein
Coaching Clients
“Alex invested time and a careful ear, opening the door for me to examine beliefs I had about myself in the professional arena. She investigated what I believed to be true. She provided real life feedback that empowered me to dismantle those deeply rooted narratives in a meaningful way.”
— D., Coaching Client“Alex is calm, not judgmental, positive and generally just lovely to be around — it's the way that she is that makes it easy and feel like I can talk to her and open up to her. She asks great questions. She challenges me in all the right ways, and she does it in a very nice and respectful way. This coaching was really great. She’s really great."
— M., Coaching Client"Alex is very introspective and intuitive which gives her the ability to see inside of others and ask questions that maybe others would overlook."
— G., Coaching Circle Peer“Alex is already an incredible coach. One of the things that blew me away was seeing her engage with our peer who had big, big emotions and seeing how Alex could be so empathetic—she was really there, not swallowed up by our peer’s big emotions, feeling for her in a real and kind and human way. It was beautiful. And I loved Alex’s ability to ask really hard questions. Alex challenges. And pushes. Her coaching is lovely.”
— A, Coaching Circle Peer“Alex is emotionally connected and humanistic in her approach, yet she maintains composure and grace throughout. She has a gift for thinking expansively and then bringing big ideas back down to the individual level in a manner that is both relevant and actionable. She gave me the space to speak freely and while listening with empathy and understanding. I was challenged in great ways, and she helped me see things from a fresh perspective.”
— R., Coaching Client
“Alex has the ability to create a safe environment where I can express myself and recognize my own strengths as well as areas for improvement as a leader. She has also adapted the sessions to my current challenges and helped me connect my experiences with my leadership goals. She provided me with excellent materials when I asked for resources. She always respects the autonomy of my decisions and provides a neutral and very valuable perspective.”
— D., Coaching Client"It's been a few weeks since Alex and I last met, and every now and then I think of something that I am excited to share with her. She’s really helped me look at things differently and see things in myself that I hadn't seen before. I can tell I'm evolving. I'm excited to keep working with her."
— K., Coaching Client