Most advisors have seen the work from one side. I've led it from all of them — and I believe that in high-stakes environments, the business plan and the person are inseparable.
With more than 20 years leading brands, agencies, and founder-led companies — and formal training in leadership coaching from Northwestern University — I bring something most advisors can't: the view from every seat at the table. Whether you need marketing strategy, leadership support, or both, the work is always grounded in the same conviction: that the best outcomes happen when the business and the people running it are aligned.
"Alex is one of those rare-breed people who in one brain can connect the dots between the functional business strategies, media and sales strategies, and comms strategies that combine to move the needle. She's made fundamental differences in businesses large and small, particularly where those businesses' rubber meets the road of marketing. She's a roadmapper. And not a high-falutin' talk-in-the-abstract bullsh*tter…she's DONE THE WORK. So her roadmaps are from experience, not theory."
—Chief Creative Office, Creative Studio Founder
Marketing Consulting
For companies that need senior marketing leadership without a full-time hire — and a partner who will treat your business like their own. I embed directly into organizations as a part-time Chief Marketing Officer, working alongside founders and leadership teams to build and lead the marketing function from the inside. Engagements typically run one to two years, with a commitment of two to four days per week — enough to provide genuine leadership, not just advice from the outside. What makes this different from traditional consulting is the depth of integration. I show up to your leadership meetings, learn your team, understand your culture, and build strategy from the inside out. I meet every client where they are — and adjust as I learn what the business truly needs, which is often different from what was originally scoped.
I work with companies at every stage — from pre-seed founders with a compelling idea and the ambition to build something real, to established consumer brands approaching $100MM in revenue looking to scale their marketing organization and sharpen their strategy. My sweet spot is consumer products — food, beverage, pet, lifestyle, and wellness — though I bring the same rigor and commitment to every category I take on. If you're looking for someone to build the marketing function alongside you — not hand you a deck and disappear — this is the engagement for you.
Not every marketing challenge requires an embedded leader. Sometimes what you need is a senior strategist brought in for a specific project — to build the brand strategy, develop the go-to-market plan, assess the marketing organization, or solve a defined problem with clarity and speed. My marketing consulting practice is project-based — scoped around your specific need, delivered with senior-level thinking, and designed to leave you with something durable and executable long after the engagement ends. I've done this work at every stage of scale, from founders building their first brand identity to leadership teams at multi-million dollar organizations recalibrating their strategy for the next phase of growth.
Engagement scopes are defined uniquely for each project
Ranges from focused strategic sprints to multi-month engagements
Deliverables are agreed upon upfront so expectations are clear from the start
For investors, boards, and founders who need a senior marketing perspective without a full-time or project-based engagement. I serve as an expert advisor — available for strategic counsel, marketing due diligence, brand and positioning assessments, and ongoing guidance as needs arise. For investors and boards, I bridge the gap between financial due diligence and brand reality — assessing whether the marketing team, strategy, and positioning are truly built to scale. For founders, I provide the kind of senior marketing perspective that helps early-stage companies make smarter decisions before they're ready to bring on full-time leadership. Advisory engagements are structured flexibly — compensation varies by engagement and may include equity, cash, or a combination of both.
Engagement scopes are defined uniquely for each situation
Available for one-time assessments or ongoing advisory relationships
“Alex is calm, not judgmental, positive and generally just lovely to be around — it's the way that she is that makes it easy and feel like I can talk to her and open up to her. She asks great questions. She challenges me in all the right ways, and she does it in a very nice and respectful way. This coaching was really great. She’s really great."
—M., Coaching Client
Leadership Coaching
For founders and senior leaders navigating growth, change, or complexity — and feeling the weight that comes with it. My coaching creates space to name what's true, surface what's stuck, and move forward with clarity and conviction. Clients describe the work as grounding, clarifying, and quietly transformative. When leaders do better, teams do better — and that's where lasting change begins.
Eight 60-minute sessions
Includes a leadership assessment
Optional 360 assessment available
Great coaching shouldn't be reserved for the corner office. I believe in meeting people where they are — which is why each year I reserve a small number of engagements for emerging leaders, early-career professionals, and first-time founders who are ready to invest in their growth but aren't yet at the senior level. The work is the same: honest, rigorous, and deeply personal. The investment is adjusted to reflect where you are in your journey.
Eight 60-minute sessions
Includes a leadership assessment
Optional 360 assessment available
Limited engagements available annually — inquire for current availability
Some challenges are bigger than one person can solve alone. For organizations navigating significant change, team dynamics, or complex leadership development needs, I partner with a trusted group of collaborators — all trained through Northwestern University's Organizational & Leadership Coaching Certificate program — to bring greater depth, range, and capacity to the work. Together we design and deliver coaching and consulting engagements scaled to your organization's specific needs — from leadership team offsites and group coaching programs to organizational assessments and culture work. The number of collaborators engaged depends on the scope and the specific expertise your situation demands.
Not sure which engagement is right for you?
That’s exactly what a first conversation is for.